About

An independent voice for First Coast business

Top Picks of Jax is a Jacksonville newsroom built to give local businesses a credible place to put their news on the record.

Top Picks of Jax covers the companies, openings, and announcements that define Jacksonville and the wider First Coast. We publish in a clear press release format that is easy to read, easy to cite, and built to last beyond a single news cycle.

The region runs on small and midsized businesses, from beachside bars to professional service firms to the technology studios changing how local companies operate. Those stories rarely make the front page of a metro daily. We give them a home.

What we publish

  • Business launches, expansions, and grand openings
  • Product and service announcements
  • Community spotlights and local milestones
  • Leadership and partnership news
A reporter interviewing a subject with a microphone
Every release is written in a clear, on the record format meant to be read and trusted.

How we work

We write each release with the same structure a wire service would use: a clear headline, a dateline, the facts up front, and a boilerplate that explains who the business is. The result is news that reads as news, not as an advertisement.

Clarity

Plain language, facts first, no filler. A reader should understand the story in the first paragraph.

Credibility

Verified details, real contact information, and a consistent format that earns trust from readers and search engines alike.

Local focus

Built for Jacksonville and the First Coast, with the context that only comes from covering one region closely.

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